A bold, original campaign that gets out of the old thought patterns and communicates the major changes due to take place in the near future.  So it's with a pioneering concept that McCormick presents the new global campaign entitled "Transforming the Future".

The slogan underscores McCormick's mission: establish new standards by opting for new transmissions, new engines, new electronics, and more.  Advanced, but user-friendly, technology plus top-of-the-class comfort, combines to form the new McCormick lineup.

But apart from looking to the future, McCormick's new campaign also turns the spotlight on the “transformation that's already under way”.  One area of focus is the 2015 model X7 tractors, which have enjoyed tremendous success over the past several months and have provided useful feedback regarding cab and chassis designs that can be applied to McCormick's future generations of tractors.

McCormick's new graphic campaign is highlighted by a 30-second viral video published on the web and social networks that turns into an absolutely unexpected film clip, almost from the realms of science-fiction, using impressive graphical features.